Our Brand and Corporate Style
In 2008, parallel to the renaming of Ameriabank, a new corporate style was introduced with a changed logo and new corporate colors. Our new corporate style has been developed by a world-famous British Agency,
Identica, which developed such international brands as Vodafone, Reebok, Pernod Ricard, Unilever, Johnnie Walker, and among financial institutions, Alfa Bank Express, Probusinessbank, Sobinbank, Russky Standart.
Launching, leadership and triumphant conclusion
The logo of Ameriabank symbolizes the first and the last letters of the new name – Ameria. On the one hand, it symbolizes the launch and the logical and triumphant conclusion, and on the other hand, conveys the idea of leadership and purposefulness, in a form of a pointer directed upward.
Ascent, progress and innovation
The logo of Ameriabank symbolizes Armenia with its upward-pointing peaks. Thus, Ameria embodies a structure striving for new heights, never-ending rise and progress, which, first and foremost, acts for the benefit of Armenian clients and any entities functioning in Armenia and the region.
A “Dream-Team” brought together in one organization
Ameria’s Team is designated by the color green; its members, supplementing each other, incessantly strive for attaining new heights of improvement. “Ameria” is creating a “Dream-Team”, where all members are wreathed in a blue frame symbolizing the ideas of loyalty, high professional self-consciousness and integrity.
Updated 13.12.2012, 15:20