HERE AND BEYOND
Ameriabank Encourages Electronic Transactions
Media Room

From November 1 to 30 this year Ameriabank launched a card campaign for MasterCard cardholders to support joint promotion project of Armenian Card CJSC and MasterCard.

All Ameriabank Maestro, MasterCard Standard and MasterCard Gold cardholders who made over 30 noncash transactions to a total of AMD 300,000 and more in the period from November 1 to 30, gained an opportunity to win a tablet.

The campaign proved to arouse great interest among the cardholders. In particular, average monthly volume of electronic payments with MasterCard during the campaign period jumped up by about 8%. 14 cardholders were awarded with prizes.

During the past 11 months the volume of transactions made with Ameriabank’s cards showed an increase of 23% Y-o-Y, with the number of transactions up by about 45%.

Currently electronic transactions of Ameriabank account for about 32% of total transactions vs. 17% in the banking sector of Armenia. The volume of Ameriabank’s electronic transactions exceeds 32% of total transactions vs. 10% bank average in Armenia.

 

  

Updated 20.01.2014, 18:22
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